Knowledge Hub
Our thoughts on growth investing, thematic trends, and actionable insights into scaling go-to-market.
Where Pressure Meets Capacity: Why We Invested in RobCo
Written by Raz Magel and Josh Trup
Podcast: When Product-Marketing Fit Is Only the Beginning
What does it take to grow from $10M to $100M in revenue and beyond? Managing Partner Shay Grinfeld sits down with James Spiro to unpack Greenfield's approach to early growth investing, the 7 Pillars of Go-To-Market, and why "hungry, humble, smart" defines the founders who make it.
When Software Engineering Stopped Being the Safe Bet
What happens when 30% of production code is AI-generated? The review layer becomes the new battleground. Written by Olivia Levine.
The Top Themes We Believe Will Define Early-Growth Investing in 2026
Written by Ortal Sasson-Hendin and Itay Inbar.
Greenfields' Trends and Predictions for 2026
Raz Mangel shares his key trends and predictions for 2026
Why We Invested in Commcrete
Written by Raz Mangel and Meir Cohen
Bits and Atoms: Why Full-Stack AI is One of the Next Great Venture Opportunities
Written by the Greenfield Investment Team
Redefining Freight Procurement and Optimization: Why we Invested in GoodShip
Written by Itay Inbar, Olivia Levine, and Shay Grinfeld
Building At The Dawn Of AI Superintelligence
Written by the Greenfield Investment Team
Digging Deeper - Why Greenfield Doubled Down on Exodigo
Written by Raz Mangel, Ortal Sasson-Hendin, & Lior Sulkin-Levy
The Quiet Rise of AI in Government
AI is shifting from “nice-to-have” to mission-critical in state and local government as staffing shortages, pandemic-exposed legacy systems, cyber threats and federal modernization funds drive agencies to automate structured workflows—from form processing to real-time public-safety monitoring. This convergence is spawning a durable GovTech boom powered by the latest AI-native startups.
Israel Startup Insights - H1'2025
Our dynamic, data-driven exploration of the funding and startup activity trends shaping Israel's private startup ecosystem. This report provides insights and benchmarks via an interactive research platform, crafted for you to uncover opportunities within the Israeli tech ecosystem. Prepared in partnership with Dealigence and Poalim Equity.
The Future of AI Pricing: Adapting to Value, Usage, and Market Needs
AI-native businesses need to move beyond traditional subscription models toward more flexible pricing strategies that align with customer value, including outcome-based, usage-based, and hybrid approaches. Ultimately, pricing should be a collaborative conversation based on demonstrated value rather than a rigid contract.
Greenfield Closes $400 Million in New Funding to Double Down on Early Growth Strategy
AUM Tops $1 Billion as New York Office Opens Doors
Israel Startup Report - 2024
A data-driven exploration of the financial and workforce trends shaping Israel's private startup ecosystem. Prepared in partnership with Dealigence and Poalim Tech.
Companies that embrace AI-powered sales will lead the next IPO wave
As the economy recovers and stock markets rebound, a fresh wave of IPOs is on the horizon. Companies that integrate AI into their sales strategy and show consistent growth are set to become the new stars of the capital markets. Written by Nir Goldstein, Operating Partner
When Shift Left isn't Always Right: Why We Invested in Oligo Security
Written by Josh Trup, Raz Mangel, and Avery Schwartz
Empowering Behavioral Health Through AI: Why We Invested in Eleos Health
Written by Shay Grinfeld, Itay Inbar, and Nir Goldstein
AI is the Future - But Are Passwords Holding It Back?
As AI agents become central to our digital interactions, traditional passwords won't suffice – the future demands secure, dynamic authentication systems that can safely delegate access. Written by Itay Inbar & Josh Trup
Greenfields' Trends and Predictions for 2025 from Raz Mangel
Raz Mangel shares his key trends and predictions for 2025
Vertical AI Is Here: How to Capture the Opportunity and Win Big
Written by Itay Inbar & Shay Grinfeld
Podcast: You've Raised your Seed, What Next? How to Prepare your Startup for Growth
Shay Grinfeld joins Guy Katsovich on his show Od Podcast for Startups
VIDEO: Revolutionizing Underground Mapping: An Interview with Exodigo Founder Jeremy Suard
Join Partner Raz Mangel as he dives into the journey of building Exodigo with CEO & Co-Founder Jeremy Suard.
CYBER MAP - Israel’s Enterprise Cybersecurity Startup Landscape
Prepared by Avery E. Schwartz, Partner
"Recognizing excellence in technology and product is crucial, but understanding what excellent looks like on the go-to-market side is a game changer." - Interview with Partner Avery Schwartz
TechIsrael interviews Partner Avery Schwartz, delving into our investment approach, the journey to VC excellence, and the future of Israeli tech in 2024
Q1 2024 in Review
A summary report of all Investment activity in Q4 '24 - by David Ohana & the Greenfield Team
Good Intentions, Bad Outcomes: The Path to AI Runs Through Strong Governance
Written by Itay Inbar
Pioneering the Future of Underground Mapping: Why Greenfield Partners Invested in Exodigo
Written by Raz Mangel, Ortal Sasson, Lior Sulkin, & Gabriel Suissa
Q4 2023 in Review
A summary report of all Investment activity in Q3 '23 - by David Ohana & the Greenfield Team
7 Transformative AI Infrastructure Trends for 2024
Written by Itay Inbar
Greenfields' Trends and Predictions for 2024 from Shay Grinfeld
by Shay Grinfeld and the Greenfield Team
Video: Enabling the AI Revolution: VAST Data's Journey to the Inflection Point - Growth Stories with VAST Data
Fresh off of $118 Million in Series E funding, VAST Data triples it's valuation in 3 years at $9.1 billion Led by Fidelity Investments, advancing it's momentum as the only provider of AI infrastructure architected from the ground up to power deep learning and GPU-accelerated data centers and clouds.
Q3 2023 in Review
A summary report of all Investment activity in Q3 '23 - by Meir Cohen & David Ohana
Data Infrastructure: The Picks and Shovels of the AI Gold Rush
Written by Itay Inbar
Q1 2023 in Review
A summary report of all the activity in Q1 '23 - by Meir Cohen & David Ohana
CFOs’ Perspectives: Navigating 2023 at the Growth Stage
Written and moderated by Raz Mangel & Meir Cohen
The Modern CFO Stack
Prepared by Raz Mangel & Ortal Sasson-Hendin
The Emergence of Israeli Open source
Prepared by Itay Inbar and Lior Sulkin-Levy
2022 In Review
A summary report of all the activity in '22 - by the Greenfield Team
Q3 2022 In Review
A summary report of all the activity in Q3 '22 - by the Greenfield Team
The Rise of HR-Tech
by Ortal Sasson-Hendin
Macroeconomic Snapshot Report '22
Prepared by Avery Schwartz, Raz Mangel, and Lior Sulkin-Levy
Video: The Importance of Cultivating Relationships - Growth Stories with BigPanda
For several years BigPanda has established itself as a category leader in the AIOps space. Recently, BigPanda has raised $20 million from top customers UBS and Wells Fargo in an extension to their $190 million Series D earlier this year at a valuation of $1.2 billion.
Q2 2022 in Review
A summary report of all the activity in Q2 '22 - by the Greenfield Team
Growth Stories Podcast - Scaling and Key KPIs in Today's Market with Coralogix CEO Ariel Assaraf
In our first episode of our Growth Stories podcast, Managing Partner Shay Grinfeld is joined by Coralogix CEO Ariel Assaraf in a conversation about maintaining growth and executing on key KPI's amongst today's market conditions.
The Modern Cloud Stack
by Raz Mangel & Meir Cohen
Why Greenfield Partners Invested in Silverfort
Identity and Access Management (IAM) is a critical component in any organization’s security stack. Properly leveraged, IT managers can fully control access permissions per user per resource, strengthening overall security posture and combatting unauthorized access to sensitive data.
Q1 2022 In Review
A summary report of all the activity in Q1 '22 - by the Greenfield Team
Video: First-Principles Thinking - Growth Stories with VAST Data
VAST Data continues to establish itself as the fastest-selling storage company in history, with a mission to democratize flash storage for all enterprises.
How MLOps Can Unlock the True Promise of AI
by Shay Grinfeld and Itay Inbar
Video: The Road to Investment - Growth Stories with BigPanda
For several years BigPanda has established itself as a category leader in the AIOps space. Their $190 million Series D earlier this year brings their valuation to $1.2 billion, securing their spot amongst Israel’s unicorns.
Why Greenfield Partners Invested in DustPhotonics
by Itay Inbar
Third Party, First Priority: Why Greenfield Invested in Panorays
by Avery E. Schwartz - General Partner
Avanan, A Retrospective: Inside the Investment that Resulted in the Largest Acquisition in Check Point History
By Yuda Doron, Shay Grinfeld, Raz Mangel and The Greenfield Team
Why Greenfield Invested in Coralogix
by Investment Team - Shay Grinfeld, Raz Mangel and Meir Cohen
Why Greenfield Tripled Down on VAST Data
by Avery E. Schwartz - Partner
The Endpoint Endgame: Why Greenfield Invested in Cynet
by Avery E. Schwartz - General Partner