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Growth Stories 1 min read

Podcast: When Product-Marketing Fit Is Only the Beginning

Shay Grinfeld
Shay GrinfeldManaging Partner

Published on February 3, 2026

There's a moment in every startup's journey when dreaming gives way to math. When the founders who sold the first 20 deals have to figure out if anyone else can. In this conversation with James Spiro, Shay Grinfeld breaks down what Greenfield looks for at that inflection point; the leading indicators that signal a company is ready to scale, the 7 Pillars that drive efficient go-to-market, and why the best founders stay hungry, humble, and smart long after they've proven product-market fit.

Listen now on James Spiro website here: https://www.thespirocircle.com/p/product-market-greenfield-partners

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