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The most important shift is the one we’re now seeing the fruits of: from innovation alone to scaling and business-building, with sharper emphasis on go-to-market excellence. This is exactly what our Greenfield Growth Momentum, or G2M, program is built to support.
Israel’s edge is evolving from “world-class R&D” to building scaled, resilient global businesses. In 2026 the differentiator won’t be who has the best idea, it’ll be who builds the strongest operating system: repeatable GTM, disciplined growth, and infrastructure that can thrive under uncertainty.
Partner Raz Mangel shared his outlook on Israeli tech in 2026 with CTech by Calcalist, and his perspective captures what we're seeing across our portfolio: a fundamental shift in how Israeli companies are building.
This is the discipline our G²M Excellence program was built to enable. By implementing the Seven Pillars of Efficient Growth (Strategy, Operational Framework, People, Pipeline, Sales Process, Partnerships, and Account Management) early on, companies avoid costly cycles and build the GTM infrastructure needed for rapid yet efficient scaling.
